Case Study Details
We managed and executed Google Ads campaigns for a Finance Services company offering loan and investment solutions. The goal was to generate qualified leads through targeted search and display advertising campaigns.
Key Responsibilities:
Planned and implemented Google Ads Search, Display, and Remarketing campaigns to reach users searching for financial and loan services.
Conducted in-depth keyword research to target high-intent finance-related queries (e.g. “personal loan in Dubai,” “business loan services,” “investment advisors”).
Created and optimized ad copies, extensions, and A/B testing variations to improve CTR and conversion rate.
Designed and developed a funnel-based landing page to guide users through a conversion journey — from awareness to inquiry submission.
Stage 1: Informational headline and benefits
Stage 2: Service highlights and trust signals (certifications, testimonials)
Stage 3: Conversion form with lead capture
Set up conversion tracking (Google Tag Manager & Analytics) to monitor lead form submissions, calls, and WhatsApp clicks.
Managed budget optimization to ensure a high ROI with reduced cost per conversion.
Results:
- Increased conversion rate by 45% after launching the funnel-type landing page.
- Reduced cost per lead by 30% through continuous ad optimization.
- Achieved a consistent Quality Score of 8–10 on top-performing keywords.
- Delivered over 500+ qualified leads within the first 3 months of the campaign.
Elementor (for landing page design).
Information
Client:
Start Date:
End Date:
Category:
Cost:
Hidden
12 June, 2024
23 June, 2025
Finance
100000 INR
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